Services
We build what your users should be able to handle themselves.
Apply Agency specialises in modern self-service and user portals. We bring data, actions and help to customers, members and users, with agents when they make a real difference, and with a team that stays with the solution.
Modern self-service
A website shows pages. Self-service helps people get something done.
That might be signing up, changing an appointment, checking the status of a case or getting help with the next step. The experience should be simple. The data, permissions and integrations underneath are allowed to be complex. Our job is to make the two fit together.
Three places to start.
You might come with a self-service that needs building, a workflow that calls for an agent, or a platform that has become heavy to run. They are often connected, but you don't have to take on everything at once.
How it fits together
The portal is the way in. Data and actions are the engine.
APIs and MCP (Model Context Protocol, an open standard for giving AI clients access to data and tools) can give the portal, an in-app agent, the editor's tools and the user's own AI client the same controlled access. Around it all is a permanent team that follows the solution in operation and makes it better over time.
Shall we look at your solution together?
Tell us where the self-service, the platform or the operations are pinching. Then we will have a short chat about what is worth solving, and what is not.
