Legal

Cookies

The short version: statistics are optional, cookieless and pseudonymous. Umami is only loaded if you choose Yes, count me in. We use no marketing cookies, ads or recordings.

Last updated 18 August 2026

Current status

Technologies, status and use on the Apply Agency website
TechnologyStatusWhat it means
Umami statistics Optional Only loaded after an active yes, and sets no statistics cookie. The data is pseudonymous, not anonymous in the strict sense.
Browser storage Necessary preference Your yes or no is stored in localStorage as apply.privacy.v1 for up to 12 months. If you say no, umami.disabled is also stored, so the statistics cannot start.
Chosen theme Necessary preference If you change theme, your choice is stored in sessionStorage as apply-agency-theme and deleted when you close the tab.

Statistics on our own server

If you choose Yes, count me in, we load Umami from analytics.apply-cloud.dev. It runs on Apply Agency’s own server at Hetzner in Germany. We measure page views, visits, visitors, traffic sources, browser, device and country, as well as a few fixed events for views of key sections, case opens and CTA clicks.

URL parameters and hash fragments are left out. Distinct IDs, session replay, heatmaps and performance data are not collected. The statistics are pseudonymous, not anonymous in the strict sense: the IP address is used briefly for a geographic lookup and a rotating technical hash, but is not stored as a raw IP address. Statistics data is deleted automatically after 13 months.

The legal basis for the processing is your consent. Do Not Track is respected. You can stop new measurements at any time with Privacy choice in the footer; withdrawing consent is as easy as giving it.

The site does not embed content from social media or other third parties. If you click a link to, for example, LinkedIn or Dansk Erhverv, you leave the Apply Agency website. From then on, that service’s own terms and technologies apply.

If we change this

Your choice expires after 12 months, after which we ask again. If we significantly change the purpose or the consent version, the old choice is treated as expired. A no is remembered for as long as a yes.

If you have any questions, you can write to kontakt@apply.agency.