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APPLY AGENCY / APPEARANCE

See us through your bias

Pick the colour you would rather think in.

↑ ↓ moves · Enter selects · Esc closes.

We stand on shoulders. And at the bar.

Same Apply Agency. Here are the people we owe a nod, and the bits we have to answer for ourselves.

Apply Agency Original
Apply Agency’s own look. Kind. Skilled. Hardworking. With black as the workhorse and a little colour in the personality.
Tokyo Night
A tribute to Omarchy, DHH and the community. The theme was created by Enkia; the palette here is inspired by folke’s TokyoNight port. They took the night shift. We brought the colours to work.
Sea swim & oat latte
Our own blend of sea air, blue ink and soft corners. For anyone who was in the sea at six this morning and would quite like to mention it.
Pistachio with a misprint
Our own palette with warm paper, green tones and Georgia in the headings. Like a small design magazine that has been given access to production.
Lars’ Friday theme
Our own cocktail, mixed for Lars: blue and white with a nod to F.C. København, lime in the glass and FREITAG by Magnus Millang on the stereo. Lars picked the theme. The calendar will have to fall in line.

Under the bonnet: Geist, Geist Mono and Geist Pixel from Vercel, plus Georgia as a system font. Adapted for Apply Agency with Codex. We take responsibility for the names ourselves.

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AI has come to Umbraco

Umbraco has released its own AI packages. They give editors AI where they already work and let you decide the model, the rules and the bill. We have tried them out.

AI has come to Umbraco, and it has come in a way we like.

Instead of building one particular AI into the core, Umbraco has made Umbraco.AI, an open source foundation you opt into. On top of it sit modules for prompts on fields, agents, Copilot in the backoffice, semantic search and automation. Umbraco calls the approach AI, intentionally. You decide whether and where AI is used, which model answers, and you only pay for what you use. That can be OpenAI, European providers such as Mistral and Scaleway, or your own models on your own servers.

What does it mean for editors?

The biggest difference is that AI is no longer another window. An editor can get a suggested meta description right next to the field or ask Copilot to find typos on the page. Everything lands as a draft, and permissions, history and approvals work as always. The film above shows what it looks like in practice.

We have tried it out

We have set up the packages in an Umbraco 18 demo with a made-up cultural centre and tried them on the things editors actually spend time on. In the example you can see:

  • how SEO copy is written in one click and stays under 155 characters
  • how an image field gets an image that fits the page
  • how Copilot finds and fixes typos in a draft
  • how search understands a question like “what can we do with the kids at the weekend if it rains?”
  • and what it costs in kroner when a mid-sized organisation with editors spread across the business starts using it

If you want Umbraco’s own story, start at umbraco.com/ai.