# Apply Agency

> Apply Agency is a Danish digital agency specialising in modern self-service and user portals. We connect them to data, actions and AI agents, and we stay with the solution in production.

Dansk udgave: https://apply.agency/llms.txt

## In brief

- Legal name: Apply ApS
- CVR (Danish company registration number): 40237992
- Motto: Kind. Skilled. Hardworking.
- Registered address: Havnegade 25, 1058 København K, Denmark

## Services

- [Self-service & user portals](https://apply.agency/en/services/portaler-og-selvbetjening/): Apply Agency builds modern self-service for customers, members and users: a place where they can log in, see their data, understand their options and finish the task without calling, writing or waiting. We build it on your systems and for the reality they have to work in.
- [AI & agents](https://apply.agency/en/services/ai-der-kan-handle/): Apply Agency builds agents that can work with your own data and actions. They can help the user in the portal, support the editor or meet the customer in an AI client. It is not a chatbot on the side, but a controlled way into the work that is already happening.
- [Operations & development](https://apply.agency/en/services/drift-og-videreudvikling/): Apply Agency runs and develops digital platforms with a permanent senior team. We can take over what you already have, get on top of the technical reality and set a rhythm for operations, upgrades and new needs. No restart just for the sake of it.

Example: [AI in Umbraco for editors](https://apply.agency/en/services/ai-der-kan-handle/umbraco/): Three of Umbraco's new AI features for editors: SEO copy in one click, images that fit the page and Copilot as a proofreader. With drafts, permissions and costs in kroner.

Example: [Private AI on your own models](https://apply.agency/en/services/ai-der-kan-handle/privat-ai/): Apply Agency runs open models on its own DGX Spark cluster in a closed network and uses Scaleway in the EU or frontier models when the task calls for it.

## Platforms

We know the CMSs from the inside, and Umbraco, Sitecore and DatoCMS are home ground. They can run on Azure, Vercel, Cloudflare or self-hosted servers in Denmark and Germany. We choose what fits your organisation and systems, not what we usually do.

- Umbraco
- Sitecore
- DatoCMS
- .NET
- C#
- TypeScript
- Python
- SQL
- Azure
- Vercel
- Cloudflare
- Self-hosted servers in DK and DE

## How we work

- Kind: We are decent to work with. We listen, speak plainly and raise things in good time, even when the answer is not the easy one.
- Skilled: Ambitious people stay close to both the problem and the code. We know our craft and understand what the solution has to do for the business.
- Hardworking: We come prepared, get stuck in and see the job all the way through, including the last, awkward part.

## Selected cases

- [Clever. From web platform to integrated B2B self-service](https://apply.agency/en/cases/clever/): A new clever.dk, integrated ordering flows and self-service for business customers.
- [Sund & Bælt. Three platforms built for critical digital operations](https://apply.agency/en/cases/sund-og-baelt/): 10+ brands on one web platform, 75+ reusable UI components and one shared app codebase.
- [TestaViva. From first sprint to B2B PoC in 12 weeks](https://apply.agency/en/cases/testaviva/): A working B2B PoC was built in 12 weeks.
- [IDA. A new sign-up flow on a stronger membership platform](https://apply.agency/en/cases/ida/): A new sign-up flow and a more reusable, robust Umbraco foundation.
- [Dansk Sundhedssikring. Umbraco moved to a modern Azure platform](https://apply.agency/en/cases/dansk-sundhedssikring/): More control over operations and security, and a more predictable release process.
- [Brunata. A technical basis for decisions in eight weeks](https://apply.agency/en/cases/brunata/): An eight-week discovery resulted in a prioritised backlog and a three-year roadmap.
- [Lederne. Technical direction for a core membership platform](https://apply.agency/en/cases/lederne/): A shared basis for decisions on architecture, governance, DevOps and further platform development.
- [Ørsted. Sitecore development and architecture across four teams](https://apply.agency/en/cases/oersted/): A further developed Sitecore platform and a stronger basis for shared technical decisions.
- [Copydan. Four websites on one shared Umbraco foundation](https://apply.agency/en/cases/copydan/): Four digital solutions share a platform, components and a simpler maintenance model.
- [CONCITO. A flexible Umbraco foundation for knowledge and data](https://apply.agency/en/cases/concito/): A shared platform where editor tools and new data sources can be developed without a new foundation.
- [SES. Website, e-learning and CRM in one platform](https://apply.agency/en/cases/ses/): One platform connects website, learning courses, dashboards, administration and CRM.
- [Gjensidige. Technical delivery management across three countries](https://apply.agency/en/cases/gjensidige/): Smaller, more frequent releases and clear coordination between teams in Denmark, Poland and the Czech Republic.

## Clients

Ørsted, Rambøll, Gjensidige, Clever, Lederne, IDA, Gyldendal, Dansk Erhverv, Brobizz, Brunata, Forca, TestaViva, SES, Sund & Bælt, AAD, DSS.

## The team

- [David Gutfelt, CEO](https://apply.agency/en/about/#profil-david-gutfelt)
- [Anja Damberg, Senior Programme Manager and Head of Delivery](https://apply.agency/en/about/#profil-anja-damberg)
- [Kristian Corr Thrane, Senior Software Developer and Head of Technology](https://apply.agency/en/about/#profil-kristian-thrane)
- [Nicolai Fisker, Software Developer](https://apply.agency/en/about/#profil-nicolai-fisker)
- [Henrik Gjerster Hjarding, Senior Software Developer and Architect](https://apply.agency/en/about/#profil-henrik-gjerster-hjarding)
- [Annie Elvira Martin, Senior Project Manager](https://apply.agency/en/about/#profil-annie-elvira-martin)
- [Lars Jacobsen, Senior Software Developer and Architect](https://apply.agency/en/about/#profil-lars-jacobsen)
- [Jonas Palm Sørensen, Software Developer](https://apply.agency/en/about/#profil-jonas-palm-soerensen)
- [Jonas Fannikke Holbech, Senior Software Developer and Architect](https://apply.agency/en/about/#profil-jonas-fannikke-holbech)
- [Ida Schou (on parental leave), Project Manager and Support Lead](https://apply.agency/en/about/#profil-ida-schou)
- [Jesper Halliday, Senior Business Developer and Head of Sales](https://apply.agency/en/about/#profil-jesper-lykkegaard-halliday)
- [Ricky Lundsteen (on parental leave), Senior Test Specialist](https://apply.agency/en/about/#profil-ricky-lundsteen)
- [Martin Hintzmann Jürs, Senior Software Developer](https://apply.agency/en/about/#profil-martin-hintzmann-juers)
- [Kristian Gansted, Senior Software Developer and Architect](https://apply.agency/en/about/#profil-kristian-gansted)

## News

- [AI has come to Umbraco](https://apply.agency/en/about/news/ai-er-kommet-til-umbraco/): Umbraco has released its own AI packages. They give editors AI where they already work and let you decide the model, the rules and the bill. We have tried them out.
- [David Gutfelt becomes CEO of Apply Agency](https://apply.agency/en/about/news/david-gutfelt-bliver-direktoer/): From 1 September, David Gutfelt officially takes on the role he has long held day to day. CEO of Apply Agency, and the first concrete news in Apply 7.0.
- [Breakfast meeting on AI: What do we take with us?](https://apply.agency/en/about/news/morgenmoede-om-ai/): Apply Agency held a breakfast meeting on AI focusing on value, pace and the human side of the process.
- [Apply Agency recognised as an Umbraco Contributing Partner](https://apply.agency/en/about/news/apply-anerkendt-som-umbraco-contributing-partner/): Apply Agency is recognised as an official Umbraco Contributing Partner. The result of years of commitment to the platform, the community and our clients' digital solutions.
- [Apply Agency has moved to Havnegade](https://apply.agency/en/about/news/apply-er-flyttet-til-havnegade/): From Købmagergade 5 to Havnegade 25. New surroundings, the same Apply Agency, with a roof terrace, a harbour view and room for code, coffee and guests.
- [Apply Agency admitted to the SKI 02.14 framework agreement for IT consultants](https://apply.agency/en/about/news/apply-optaget-paa-ski-02-14-it-konsulenter/): Apply Agency has been admitted to the SKI 02.14 framework agreement. Public organisations can now more easily work with us on web, CMS, AI and technical advice.

## Perspectives

Opinion pieces with a named author. They express the writer's point of view, not a neutral analysis.

- [A CMS is no longer an organisational investment. It is just a frame around your content.](https://apply.agency/en/perspectives/cms-er-bare-en-ramme-om-jeres-indhold/): The portal, the integrations and the agents live somewhere else. The CMS has to keep the content tidy and expose it without fuss. Choose it accordingly. By Kristian Corr Thrane.

## Contact and main pages

- [Apply Agency. Front page](https://apply.agency/en/)
- [About Apply Agency and the team](https://apply.agency/en/about/)
- [David Gutfelt](https://apply.agency/en/about/#profil-david-gutfelt)
- [Anja Damberg](https://apply.agency/en/about/#profil-anja-damberg)
- [Kristian Corr Thrane](https://apply.agency/en/about/#profil-kristian-thrane)
- [Jesper Halliday](https://apply.agency/en/about/#profil-jesper-lykkegaard-halliday)
- [Nicolai Fisker](https://apply.agency/en/about/#profil-nicolai-fisker)
- [Jonas Fannikke Holbech](https://apply.agency/en/about/#profil-jonas-fannikke-holbech)
- [Henrik Gjerster Hjarding](https://apply.agency/en/about/#profil-henrik-gjerster-hjarding)
- [Ricky Lundsteen](https://apply.agency/en/about/#profil-ricky-lundsteen)
- [Jonas Palm Sørensen](https://apply.agency/en/about/#profil-jonas-palm-soerensen)
- [Lars Jacobsen](https://apply.agency/en/about/#profil-lars-jacobsen)
- [Martin Hintzmann Jürs](https://apply.agency/en/about/#profil-martin-hintzmann-juers)
- [Kristian Gansted](https://apply.agency/en/about/#profil-kristian-gansted)
- [Annie Elvira Martin](https://apply.agency/en/about/#profil-annie-elvira-martin)
- [Ida Schou](https://apply.agency/en/about/#profil-ida-schou)
- [News](https://apply.agency/en/about/news/)
- [Perspectives](https://apply.agency/en/perspectives/)
- [Services](https://apply.agency/en/services/)
- [Selected cases](https://apply.agency/en/cases/)
- [Privacy](https://apply.agency/en/privacy/)
- [Cookies](https://apply.agency/en/cookies/)
- [Contact](https://apply.agency/en/#kontakt)
- Email: kontakt@apply.agency
- Phone: [+45 70 60 55 04](tel:+4570605504)